All four products serve the same goal. They differ in depth, audience and level of commitment.
Criterion
Paper (PDF)
Workshop
Value Assessment
Executive Sprint
Audience
CDO, CTO, data leads (self-paced reading)
CDO, CTO, business and IT leads in direct marketing, utilities, municipal utilities, grid
Trading, direct marketing, generation with a concrete use case and data access
Board, executive committee, CEO/CTO/CFO
Effort on the client side
Reading time (1–2 hours)
1–2 day workshop + pre-call + follow-up
Subject-matter contact ~2 h/week + results meeting in week 4
5 days on-site + 2 weeks of preparation
Output
Self-assessment, frameworks, 90-day plan to apply yourself
Baseline, target picture, roadmap, business case
Business case in €, working prototype on real data, implementation roadmap
A plan, 3 use cases with ROI, approved budget, clear accountabilities
Commitment
Inspiration and toolset
Actionable concept
Decision-ready number on your portfolio + phase-2 offer
A concrete investment decision on the final day
Investment
Free
€9,900 net · fixed price
€25,000–35,000 net · fixed price (credited on commission)
€45,000 net · fixed price